Commission erosion
A silent co-owner on every room
15–18% per booking compounds across 200+ nights. That's not a fee — it's a silent co-owner taking equity out of every room you sell.
Boutique Hotels · Southern EU & US
We build the direct-booking system that turns your OTA guests into repeat direct clients — landing page, campaigns, and the follow-up sequence that makes them never go back to the platform.
The OTA trap
Commission erosion
15–18% per booking compounds across 200+ nights. That's not a fee — it's a silent co-owner taking equity out of every room you sell.
Guest data you don't own
The OTA owns the relationship. You get a name and a checkout date. They get the email, the search history, and the rebooking.
No direct incentive
Your direct booking page competes with your own OTA listing — usually at the same price, but with less trust and no urgency.
What we do
We calculate your real OTA cost, map your guest journey, and identify the 2–3 leverage points where direct conversions are being lost.
We build a direct-booking offer with genuine incentives — early check-in, exclusive packages, price-match guarantee — and a landing page optimized to convert.
Meta campaigns targeting your OTA lookalike audiences and Google campaigns for branded and destination search. We bring traffic that already wants your property.
Post-stay email and retargeting flows that make the next booking direct. Commission on tracked direct bookings only — we eat what we cook.
Automated WhatsApp confirmation messages and pre-arrival reminders sent through the channel guests actually open. No-show rates typically drop 30–50% within the first month. Available as an add-on to any retainer.
Investment
Growth System
From €1,500/mo + ad spend + commission
Commission on tracked direct bookings
Full Engine
From €2,600/mo + ad spend + commission
Commission on tracked direct bookings
Commission applies only to digitally-tracked direct bookings — never to phone or walk-in reservations.
Free Direct-Booking Audit
Fill in a few details and we'll come back within 48 hours with a real number — what OTA commission cost you last month, and what a 20% direct shift would be worth.
Audit request received.
We'll come back within 48 hours with a real number — what OTA commission cost you last month, and what a 20% direct shift would be worth.
Questions
Yes. The goal isn't to leave the platforms immediately — it's to shift the balance over 6–12 months. Direct bookings become more profitable; OTAs become a visibility tool, not a dependency.
'Decent' usually means under 30% direct. We look for the gap between where you are and what's structurally achievable, then build toward it.
Yes. We integrate with most major PMS platforms — Opera, Cloudbeds, Mews, Little Hotelier — for booking attribution.
After 90 days of baseline tracking, we can move to a reduced-base + commission model. Commission is applied only to bookings that originated from our campaigns and completed digitally — no phone, no walk-in.
Minimum €1,500/mo to see meaningful direct traffic within 30 days. We recommend starting with Meta for remarketing your OTA visitors and Google for branded search capture.