Strategy
Pre-Season Timing
Launched in April — months ahead of the reactive, end-of-summer search spike — to reach buyers while they still had time to plan and budget for a proper system.
Case Study · West Air × B2B Industrial Cooling
How LinkedIn campaigns explaining adiabatic cooling turned into 96 qualified B2B leads — months before hall operators would have called in a scramble.
The Brand
A Romanian industrial engineering firm specializing in adiabatic cooling systems for warehouses, production halls, and logistics facilities.
The Problem
Most industrial hall operators have never heard of adiabatic cooling as an alternative to traditional HVAC. Demand only shows up in a panic at the end of summer — by then it's too late to plan or install properly.
The Result
Two LinkedIn lead-gen campaigns launched in April, months ahead of the seasonal rush. 96 qualified leads captured, with cost per lead improving 36% between the two runs.
Scope of work
Strategy
Launched in April — months ahead of the reactive, end-of-summer search spike — to reach buyers while they still had time to plan and budget for a proper system.
Sponsored Content built around a single idea: explaining how adiabatic cooling works, in plain language, to facility and operations managers scrolling LinkedIn.
Lead Form
A LinkedIn native lead form asking exactly two things: what the hall is used for, and its total square footage — enough to qualify a lead without adding friction.
Methodology
How a facility manager scrolling LinkedIn becomes a qualified, scoped lead.
€57.70 CPL
Pulled from LinkedIn Campaign Manager — the "Lead generation - Jul 4, 2025" campaign. 37 completed native lead forms against €2,134.96 spent.
96 leads
Combined completed lead forms across both LinkedIn campaigns since launch in April: 59 from the "[MM] V - Lead generation | Industries" campaign plus 37 from the July campaign.
−36% CPL
First campaign ran at €90.93 CPL (59 leads / €5,365.07). Second campaign improved to €57.70 CPL as targeting and creative were refined — a 36.5% reduction.